Our Services

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The Vision


INI Records International is a multimedia company that provides opportunities for  artists, producers, our staff, distribution partners and corporate sponsors; enabling a creative space for all, empowering every individual to optimize their potential and to inspire those who love reggae and dancehall music the opportunity to engage in this new movement.


INI Records International began as two long-time friends and college mates discovered a need to promote international recording artists and producers. Bruce Butler and Michael Bailey were heavily influenced by music. Michael is a musician, composer, TV and radio producer. Bruce is a music publisher with Paul G Music (ASCAP) and Paul Gee Muzik (BMI), as well as an entrepreneur with several years of record retail management and consumer product sales.


Bruce’s music exposure came through his brother, reggae music impresario Tony Mack. As a resident of Kingston 13, Tony began to see more and more young artists and producers recording new music. Soon, Tony began sending Bruce examples of this exciting sound. Bruce then assembled a collection of the tracks and sent it to Michael. As Michael reviewed the music, he immediately felt the power and messages on those recordings. It was clear, Bruce and Michael decided to form INI Records International as a multimedia company to provide opportunities for artists, producers, entrepreneurs, businesses and lovers of reggae music world-wide.  

The vision for INI Records International, a multimedia company, is to provide opportunities for our artists, producers, corporate partners and staff; enabling a creative space for all, empowering every individual to optimize their potential and to inspire those who love reggae and dancehall music the opportunity to engage in this new movement.​